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Skills & Experience

Listening to your needs; Finding creative solutions

Why Should Solid Strategies Be At Your Table?

Listening to your needs; Finding creative solutionsWe turn challenges into opportunities. We have over a decade of experience:

  • Shaping communications strategies to reach a wide range of audiences and stakeholders;
  • Overseeing teams and tools – outreach documents, storyboards, videos, events and websites – to maintain a consistent tone while tailoring content for individual communities;
  • Identifying cost-effective, creative solutions;
  • Executing plans with a keen attention to detail and an eye on the performance metrics; and
  • Delivering results with focused strength and determination

We write well so you don’t have to. Services include:

  • Translating complex ideas into digestible storylines and visuals.
  • Creating content that sings. It’s our honor to craft the written word: press releases, social media, blog posts, brochures, websites, talking points, RFPs, and even holiday cards.

Experience

Meredith S. Sorensen, MPA

Key Strengths

  • Strategic, big-picture thinker with a keen eye for detail.
  • Results-oriented team player. Thrives on collaboration and connection.
  • Highly organized leader with a proven ability to orchestrate dynamic programs in complex environments.

Work Experience

Harvest Power logoHarvest PowerDirector of Communications 2012-present;  Marketing Manager 2009-2011

  • Develop and execute integrated marketing and communications strategies for multinational company with rapid growth phases, with a peak of 600 employees at 36 locations and $135M in revenue. Annually the company processes 2 million tons of organic materials and sells 41 million bags of soils through 1200 retail stores.
  • Position the company in the marketplace by shaping consistent branding, organizational tone, and messaging to reach and resonate with targeted audiences. Examples include: story placements in Forbes, Fast Company, and The Wall Street Journal that leverage funding momentum; speaking engagements at influential venues including Waste Expo, SXSW-Eco, and TEDx, a talk that has more than 200,000 views; and grand opening events that deepen relationships with local elected officials and business partners.
  • Manage team including internal staff and external consultants to most efficiently reach target audiences including homeowners, landscapers and contractors.

Meredith in NicaraguaWorldwide Waste: Solid Waste Ambassador   2008-2009

  • Received the prestigious Stevens Traveling Fellowship award from Wellesley College to study waste management strategies in other cultures.
  • Planned and implemented nine-month international tour with on-site visits to 15 countries gaining robust exposure to technologies and policies while documenting stories and cultural norms as they relate to solid waste.

Community Environmental Services (CES): Project Manager    2005-2008

  • Public area recycling at PDXLed the Port of Portland’s award-winning Waste Minimization & Recycling Program at Portland International Airport (PDX) which annually generated more than 3600 tons of waste from 15 million passengers and support services;
  • Hired, trained and supervised a team of six specialists who covered a cross-section of functions including data collection, event management, outreach and education, and tenant training.
  • Forged alliances with multiple stakeholders including government agencies, hotels, haulers, business property managers, materials recovery facilities, airlines, and janitorial service providers.
  • Increased visibility of the Port’s efforts by drafting press releases for internal distribution (PDXaminer, Portside News, and Currents) and external publication (BioCycle Magazine and The Oregonian); and
  • Developed systems for tracking waste generation, identifying opportunities, and implementing targeted programs.

Hike Madagascar: Extension Outreach Hiker   2004

  • Hike Madagascar - MeredithConducted 74 presentations to 12,600 farmers in Madagascar on the System of Rice Intensification (SRI) technique that produces a six-fold increase in yields, improving food security and soil fertility.
  • Completed a 1600-mile mega-transect the length of Madagascar; the first recorded person to have accomplished this feat.
  • Secured sponsorships from The North Face (gear), Air Madagascar (flights at beginning/end), GoLite (sleeping bag), ANGAP (the local national park service), Madacom (cell service), and individual donations.
  • Learn more via hikemadagascar.com

Peace CorpsWater Sanitation (Ivory Coast) & Environment Volunteer (Madagascar)    2002-2004

  • Organized collection for pump repair securing clean water for rural village (population 400); and
  • Taught composting and the System of Rice Intensification (SRI) in a strategic zone of intervention; worked with villages adjacent to forest corridor so people could successfully farm without compromising the forest integrity.

Publications

Speaking Engagements

    • Association of Oregon RecyclersKeynote Speaker (2009)
    • Ignite Portland 3Baghdad Theater Presenter (2008) Talking Trash

  • Madagascar On My MindThe North Face and Sierra Club Presenter (2005-2007)

Education

Mark Hatfield School of Government at Portland State University: Master of Public Administration    2006-2008

  • Specialized in Sustainable Community Resource Management while gaining broad understanding of public administration principles.
  • Through coursework, analyzed solid waste management systems by examining how fee structures, communication techniques, perceptions, culture, public policy, and regulations shape human behavior.

Wellesley CollegeBachelor of Arts    1997-2001

  • Geology major; Dean’s List; Resident Advisor; Initiated “Sedimentary Suppers” generating enthusiasm for Geology Department; Computer Help Desk Consultant; Hoop Cooperative Café Financial Manager.

Skills/Interests

  • Conversational in French, Spanish, and Malagasy.
  • Experienced in long-distance hiking, cycle touring, Ultimate Frisbee, and triathlons.  Able to juggle, ride a unicycle, and turn a dinner napkin into a mouse.